buena vista

The future of marketing and advertising etc.

Good thoughtful post from planner Paul Isakson via Armano. Of course experience and relationship is the space where folks like IDEO and Engine are implicitly playing, even if they're talking explicitly about product and service innovation.  As Engine say - Better Services, happier customers.

Of course, notes Armano, the hard bit will be actually delivering, as many of the cornerstones - collaboration and a user-centred approach fly in the face of the skills and business model of traditional marketing and advertising.

Speaks nicely to this blog's 'moving from décor to core'. Anyway... check Paul's presentation...

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Morph - Nokia's Nano phone concept.

Intriguing product-centred nanotech powered concept device called Morph from Nokia  / Cambridge Nanoscience Centre currently featured in The Museum of Modern Art “Design and The Elastic Mind” exhibition in NYC. The whole concept reminds me of what the boys and girls at IDEO might have concocted. Nice.

Flexibility is at the heart of the new device using materials and components that are stretchable, transparent and very strong. (via)

I like the way the device interacts with it's environment and a wearable, stretchable, fold-up-able, self-cleaning 'phone' is of course the stuff of dreams.

Check out the video here - interesting (if slightly confusing?) storytelling... and naturally I'd be very keen to explore what services the device might enable. Also, what's the service equivalent of geeked out product design meets nanotech concepting?

I wonder, is it ever possible to explore future service / experiences and present them in such a way without an engaging physical manifestation?

(note to self - next post will not feature Nokia)