The future of marketing and advertising etc.

Good thoughtful post from planner Paul Isakson via Armano. Of course experience and relationship is the space where folks like IDEO and Engine are implicitly playing, even if they're talking explicitly about product and service innovation.  As Engine say - Better Services, happier customers.

Of course, notes Armano, the hard bit will be actually delivering, as many of the cornerstones - collaboration and a user-centred approach fly in the face of the skills and business model of traditional marketing and advertising.

Speaks nicely to this blog's 'moving from décor to core'. Anyway... check Paul's presentation...

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From España, good blog and exelent design.

Bay

Reynaldo.