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I'm a Design Strategist based in London.

Most recently, I was Creative Director of the Service Design practice at Design and Innovation Consultancy IDEO.

I'm passionate about bringing a customer centred perspective to the design of experiences that people fall in love with and make sense to the business.

My particular skill lies in designing highly participatory services and experiences; where brands and their audiences create and build meaningful relationships.

I work in disciplines typically (but not exclusively) referred to as Service Design, Consumer Experience Design and Transformational Design.

With this blog I'm attempting to look at the World through a lens that makes sense of and adds value to these areas of work.