"Design Thinking", HBR and Business Week.

Just noticed this piece on businessweek.com alerting me to an article in Harvard Business Review by IDEO’s Tim Brown on Design Thinking.

As Bruce Nussbaum says... The fact that the Harvard Business Review asked IDEO's CEO Tim Brown to write about Design Thinking in the current issue is as important as what he had to say in the piece. It marks the acceptance and legitimization of design/innovation as an important business process and strategic tool for managers.

I’ve subscribed to Business Week for the last couple of years and in the absence of much other mainstream press covering design and innovation, it's meant they’ve blown IDEO’s trumpet sometimes a little too often for my liking; so HBR picking up the baton as it were, is as Bruce says, very important for our industry in the broadest sense.

If you want to save the 15 quid on the cover price of the magazine, you can download it from HBR’s excellent site.

You might also scour businessweek.com for their coverage of service innovation, UCD and experience design. Their podcasts are worth subscribing to too.

Comments

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wow, i just not read the post, but directly came to this page while surfing design blogs, the picture in the header of an angry doll that is so cute, it made me smile, lovely dear.